“Today platforms and services are increasingly including advertising. In more recent cases, advertising has become the primary go to market strategy.”
—Nielsen
- The Fast TV market is experiencing exponential growth, with revenues expected to reach $11.83 billion by 2027 and Ad revenue surging to $14.99 billion.
—Statista - Advertise supported video on demand (AVOD)now represents 26% of US streaming Minutes as of May, 2023, up 25% from 2H 2021.
- Subscription-based streaming dropped 49%, reflecting a growing trend towards ad-supported models as cost-conscious viewers shift from traditional SVOD platforms.
—Nielsen
Now you’re approaching 100% fiber build-out, look to Fast TV and Services for Growth
You’ve worked hard and brought Lightning-fast fiber-based broadband service to your customers. Instead of subscribing to IPTV, your Internet consumers are watching channels of free & Connected TV platforms like Pluto TV, Roku Channel, Tubi, or Samsung TV Plus, supported by advertising to whom all the revenue goes.
- How do Rural Telcos Get a share of Ad revenue for free TV streaming services.
- How do ISP’s get a share of Ad revenue for Connected TV?
- Network operators get a share of Ad revenue for Fast TV or CTV streaming services.
Would it be fair to say you should be deriving a margin from that over-the-top FAST CTV, which is so clear and bright over your new broadband network?
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