Subscription TV is in decline and has never been profitable for you. But Free/FAST TV is growing exponentially.
—Nielsen
- The Fast TV market is experiencing exponential growth, with revenues expected to reach $11.83 billion by 2027 and Ad revenue surging to $14.99 billion.
—Statista - Advertise supported video on demand (AVOD)now represents 26% of US streaming Minutes as of May, 2023, up 25% from 2H 2021.
- Subscription-based streaming dropped 49%, reflecting a growing trend towards ad-supported models as cost-conscious viewers shift from traditional SVOD platforms.
—Nielsen
Now you’re approaching 100% fiber build-out, look to Services for Growth
You’ve worked hard and brought Lightning-fast fiber-based broadband service to your customers. Instead of subscribing to your IPTV, your Internet consumers are watching channels of free & Connected TV platforms like Pluto TV, Roku Channel, Tubi, or Samsung TV Plus, supported by advertising to whom all the revenue goes.
- How much of that TV streaming revenue goes to you, the Rural Telcos and Rural Broadband companies?
- How much profit are Rural Telcos and Rural Broadband companies making from FAST TV?
- How do Network operators make revenue from exponentially growing services.
Would it be fair to say you should be deriving a margin from that over-the-top FAST Connected TV, which is so clear and bright over your new broadband network?
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